Mazda RX 7, the history of the brand

May 1967 marked the beginning of sales of Japanese company Mazda cars Mazda RX 7, the history of the brand which began not as easy as one would like, because the machines were equipped with rotary engines. And even then the Japanese came under severe pressure from its competitors. "The rotary engine is the same reliability, in the truest sense of the word. He has no prospects on the market "- they said. But this view was not shared by Kenichi Yamamoto - the head of works. According to his beliefs, if suddenly Mazda RX 7 abandon further development of this project, she can not see leadership in the development of internal combustion engines of new generation. Here's what he told us in his article titled "The Company - the creator of knowledge." "We - the creators of history - he says. - And that means doing this, we're just going to the drawn our way. " Kenichi Yamamoto called in to help is what was originally sought the company - the historical values ??and ideals, to the line and the goal of leadership in everything and always. So he proved that the rotary engine - it's nothing but another step towards his own ideal, step to the dream. It was then that the fate of Mazda rx 7 was preordained - the fate of the technical leader of the generator of ideas and innovation - a model for imitation and envy of competitors. In this case, we can say that Mazda has shown not only technological excellence, but also has become a rarity in technical matters. If we represent the dignity of this company in the form of four wheels, the first of these will be technical uniqueness, the second - the highest quality, the third - the so-called sporty and finishing fourth - full of emotion design. Ever since the main objective, which has set itself a Mazda rx 7 - is the development of these four directions without losing sight of either one of them. A model series Mazda for the past several decades, led by sports cars in which the rotary pulsating the heart. A brief excursion into the past. Quite a long time, fast cars, natives of the city of Hiroshima, rather like the ugly ducklings, rather than on the beautiful swans. And in technical terms the problems they were numerous. It's not for lack of intelligence or talent inzherenov land of the rising sun. With their hard work and perseverance they can plug in any zone. The problem lies on the surface - they lacked a banal experience needed experience of operating these machines. And such appeared. But dumb later. Appears Mazda RX-7 (Savanna) and then gaining popularity in the markets of many countries. And its latest generation of explicitly claim to be called the white swan, and not an ugly duckling! Russia was marked by the emergence of several samples of this modification in such a legendary 90-ies. Therefore, the decade deserves some positive emotions, when you look at it this time period "with this bell." But this was a revolutionary model of the Mazda RX-8, which began selling in 2003 and sold even today. "It flutters like a gay butterfly, she stings like a bee evil" - so say about this car knowing people. This car is installed powerplant RENESIS, where the problem is solved on the reliability of the structurally new level, in addition to lowering the cost. Another bold move - a unique body in which no B-pillar and the door was open wide open. Thus, landing passengers on the rear seat easier, and the car gets incredible creativity and unheard-of audacity. He who was born in heaven. In recent years it has become clear and obvious that Mazda Motor will continue to pay most of the attention his rotary-sports destination. And this at a time, as the business classes are becoming a kind of global to motorists. This year at the behest of Japanese marketers Mazda supporters might have hoped that the model Mazda rx 7 undergo deep modernization, as well as to revive the RX-7 coupe. Also a kind of flash broke about a rotary turbo engine, which will be implemented by an electric drive turbines. However, this information was available as a very short time and, most likely, it simply classified. Concept, which is a prototype of Mazda RX-7, recently was presented at the 40 th Tokyo Motrya Shaw put it mildly, shocked even the wildest optimists. This concept was developed by designers at the studio of Yokohama. Definitely, no doubt - it was the most beautiful concept car showroom in the capital of the rising sun. Elongated coupe body formed the basis for design of Mazda Taiki (Taiki in Japanese means "the atmosphere of the earth"). The engine in this beautiful location in the front end traction to the rear wheels. With the body go down a small overhang. All-glass roof is made in the form of a drop, she reinforced frame complements the power structure of the body. In the Japanese releases marketer Mazda rx 7 is described carefully. Given the characteristics of double translation, some of the release can be read as follows. "The image that shows the movement of air, was inspired by two hagomoro. Japanese legends describe hagomoro like cloaks that make the heavenly maidens to fly. Hagomoro, located at the bottom, waving from the front fenders, along the sides of the car, where he "dives" under the bottom and elegantly "emerges" from behind. The upper (second) hagomoro, originates in the way the hood, goes along the visual shoulders, paying special attention to them, creating separate rear wings, and bend to finish in the rear. A wonderful ensemble of two floating surfaces not only mimic the feeling of flying, but also visually makes the size of the body less. " If all this translate to the poetic language of the technical, we see stunningly beautiful body, made in a separate, independent aerodinmicheskogo element. He is a kind of wing, whose lift is zero and the coefficient of air resistance is negligible - only 0,25. Rear-wheel drive comfortably settled in a separate fairings, nacelles, like a textbook, observing all the laws of aerodynamics. It is striking that classical physics and addiction designers together for one purpose and the result of the merger was a wonderful concept car Mazda rx 7. Their own aerodynamic elements aimed to reduce air resistance, are present even at the upper and lower wishbone rear suspension. And through the aerodynamic "gadgets" of the lower arm as a whole as well go and drive axis. Two elements. The idea of ??air movement, pursued by designers Mazda rx 7, is also relevant and inside the car. Designers share their secrets - it turns out that during the development of style in this concept car, inspired by the form they podcherpyvali Koinobori. Koinobori - a decorative flags in the shape of carp, with a haughty air that develops in May and month of the Japanese underground. If you have never encountered anything like this, this is difficult to argue. And to believe that the development of interior design for the Japanese creators guided by only one rule - "There are no rules!" At all easy. The fact that wraps the steering column and smoothly flows into the center console, and is the chair cushion. Arc, entirely composed of red lights around the steering wheel and quite a bit in its center - is a tachometer. In order to reinforce the impression of the feeling of the rotary engine, this property is given a red light pulse. In short, everything that is present in the cabin is made with one purpose - to enliven and personalize the wind flow. However, the most interesting point in the concept car Mazda rx 7 is its division into two virtual zones - driving a black and a white passenger. Most likely, the black color was originally conceived in order to create the most favorable conditions for the driver so that he could concentrate on driving. Passenger seat can not be denied the comfort - a large number of legroom and overall color scheme - white colors have to be calm and serenity. You also can not forget about the super-comfortable seat. Appearance of the car to the heart smote the designer of the American car company. In an interview with Car design a website, he suggested that the heads of designers Mazda rx 7 likely to be absent from work when they drew the design of this masterpiece of the concept car. But this applies more to the American chiefs. Only in Japan subordinates believe their top managers' romantics who are looking for the ideal. " When developed Mazda rx 7, to all appearances, in the process were involved, and romance, and ideals. On the "facade" of the car on its front adorned grille, which consists of a copy of the blades on the edges of which are ultra-thin rows of white LEDs. Taillights and the turns are built into the door, made by unique technology of Mazda and looked as if the shine from the bowels of the body, prosvechivaya metal. It creates the illusion - you can see them only when they are included. This is another trick - a successful attempt to turn the air flow into the light, which is available to the human eye. Eccentricity was larger. The extraordinary design of Mazda rx 7 is not only the dignity of this supercar. Mazda engineers as an example of this car was first used in action engine RENESIS (16X) of a new generation. The new powerplant boasts an increased working volume, which is now at 1600 cc (in the two chambers, 800 cc, the total working volume of 3.2 liters), the direct supply of fuel, the combustion chamber ... trochoidal rotor width was much smaller, but but increased eccentricity. With regard to weight or dimensions of this motor, they have remained unchanged. On the other hand, thanks to a new motor design, its thermal efficiency was higher, and increased torque at all engine speeds. In addition, Mazda engineers promise that the vehicle increased profitability and positive characteristics with respect to the amount of harmful emissions. How much horsepower will have this engine remains a mystery. However, as expected, this figure must be at least three hundred "horses." And if you add on to all the above preselektivnuyu seven-speed transmission, packaged with two dry clutches ... by tradition the ideal axial weight distribution, light chassis, we can imagine that we face a race car, not just a concept car for photos on the calendar ! Merging into a unified whole. If you understand the essence of things, then we can not ignore such a fact - the developers have decided Mazda rx 7 unique challenge. It is possible that they were the first in the history of mankind. After all, creating a Mazda rx 7, pursued several goals - designing the car, giving the breathtaking pleasure of control and possession, as well as to make this such a supercar, which would inflict the least harm to the environment. If the balance in this matter will tilt to one side and the balance is violated, then all of the powerful sports cars disappear overnight. This means that all cars will disappear, which we understand by that word. And what's left? Only means of transportation. After all, the company Mazda did not want to high environmental indicators have become to her like a burden, a trailer, which is essential to further progress. It's like a spare tire, which will establish the place of our usual four - sporting, technical uniqueness, emotional design, high quality. Probably do not want it to anyone. Thunder of the main tasks, designers Mazda rx 7 to go along and have coped with some minor. So, they are "taught" their customers to a new style of their cars, they also attracted young people, trying to pull her into the real world, distracting the younger generation of gaming consoles and other virtualities. Design team, anyway, to pay tribute. After all, they have reduced to a single point mass of disparate elements - nature and technology, reality and the mystical. They even put together time. Past and future. Moreover, it is the future but not now. As for last, here we mean that the past, when there existed not only cars, but even the concept of fuel, much less conversations were not conducted on internal combustion engines. Better than anyone knows about this one man. He lives in a place that for him not to drive, even on the car. He draws inspiration, as he himself says, from trees, rocks, cones, shells and twigs that have caught his eye when he and his dog walking through the woods. His name - Atsuhiko Yamada. He leads a team of designers the most beautiful concept car auto show Tokie, unreal, space, supernatural Mazda rx 7.