Luxury car Aston Martin One-77

Any, even the most interesting and popular model gradually become boring to the buyer, the interest which falls off and attention shifts to the representatives of the competing campaigns. Particularly strongly on the location of potential customers depend on vendors sverhdorogih limited-edition stamps. Therefore, manufacturers tend to release to the world automotive market a new favorite to the star of the old burst out completely, allowing the campaign to maintain its market position. This explains the fact that no time fans Vanquish S model from Aston Martin with her final goodbye, how did the first information about a new supercar, then presented as DBX. British publication Auto Express have published some of the technical characteristics of a future supercar. car engine with 700 hp and engine capacity of 6.0 liters appearance was to be the continuation of the Aston Martin Zagato 1986. It was also indicated that the car will accelerate to 100 km / h in just 3.7 seconds and a top speed reaches 300 km / h, the chassis will be made of composite materials. It was assumed that the car will be equipped with a six-speed gearbox. However, some experts have estimated this modification as the inability to become the "face» Aston Martin. It was just a trial step towards representation of the world community a new concept from the British campaign: a luxury car Aston Martin One-77. To market a new brand can be different, more or less successful ways. Campaign Aston Martin chose the tactic of slow, gradual acquaintance with potential buyers of its novelty. In order to attract the super-rich clients, which was designed developed a modification has been carefully organized gradual "leakage" of information. Information was supplied by small not informative pieces, designed to stimulate the interest of consumers, creating a certain kind of intrigue. In early August, the British publication Autocar in the network have been placed first image of the new car, a little later came a few more. The next step was to create a site dedicated to the model developed, which, however, did not contain anything like the picture clarifying information, did not allow interest to see. Such methods are currently used in many campaigns, and in this case has already become a commonplace method of presenting information fractional small pieces, can cause irritation and negativity on the part of motorists. And, despite the presence of certain positive features of this method, for example, better understanding and analysis of information provided to potential customers, reducing emotional tension, yet its application is quite controversial, and may do more harm to the campaign than a real benefit. Unusual decision became a monthly issue of the campaign Aston Martin collaborative video performances Ulrich Betz (Ulrich Bez), is executive director of the company, with Marek Rayhmanom (Marek Reichman), director of design. Such a technique is possible and would bring its positive results, if the flow of information would have been more lively and interesting, but this has not happened. Same way, gradually, like pieces of mosaic, began to shape the image of a new luxury car Aston Martin One-77, which is the first British campaign promised to provide motorists at the Paris Motor Show. The audience was already prepared for her appearance. Already had the impression that the representative of the family Aston Martin could not be attributed solely to the exquisite modern supercar with a lot of new products, to demonstrate the wealth of its owner. No, this is really the creation of complex engineering development, unique in its technical characteristics and application of innovation, and to justify its considerable cost. Aston Martin One-77, familiarity with a wide audience which was to be held at the Paris motor show, performed in a double body, which carries a part of which consists of carbon fiber, and hinged aluminum panels were manufactured by hand. On the new versions installed dvenadtsatitsilindrovy engine, whose volume is 7.3 liters, with a maximum torque of 700 Nm and a power of 700 hp The package includes the car speed automatic gearbox. Acceleration to 100 km / h is less than 3.5 seconds, with a mass of 1500 kg. In the model established an active rear spoiler, adjustable suspension, powerful brakes, discs are made of composite (carbon-ceramic) material. Submitted specifications will cause a number of issues. Thus, the engine capacity of 7.3 liters could mean the emergence of a new cylinder block, it is possible that the British campaign began a fruitful working closely with concern, Mercedes-Benz, which can bring very interesting results in the future. Also draws attention to the description of production technology news body. It is possible that the old factory in Newport (Newport Pagnell), sold earlier, was returned back. This circumstance, of course, delighted to true connoisseurs of luxury car Aston Martin One-77. Of course, this car will not be cheap, it is not designed for large-scale production, it is a model for the privileged members of our society. Its exclusivity, which manifests itself in every detail, was reflected in the price. The cost of a new luxury car Aston Martin One-77 will be more than one million pounds. Presumably, One-77 will take first place in the ranking of most expensive cars in the world if his rivals have an incentive to compete for a spot on the top. Its production started in 2009, with planned release of 77 representatives of the brand. But such a high price and exclusivity issue Aston Martin One-77 diverts attention from fans of his sporting nature, it sees only the status car capable emphasize the welfare of its owner, not for nothing that many compare it with the Bugatti Veyron, although its speed parameters deserve special attention . And here at the Paris Motor Show everyone finally own eyes behold, this car is not expecting a very pleasant surprise. The veil protects the One-77 from view during the event was never raised. Visitors could not see the promised novelty. The most likely cause of this behavior representatives Aston Martin became just another marketing ploy. Because the target audience of such a vehicle does not include "mere mortals", a machine for the elite. Yes, this technique was probably designed for something to whet the interest of the public to the new product, raise it and the brand Aston Martin to a wave of popularity. Probably, for manufacturers showroom in Paris, became a testing ground to assess the reaction of visitors to the innovation inherent in the exposed cars, and draw conclusions about the current trends in relation to the new Aston Martin One-77, his appearance. Need to say a few words about the design of the new model Aston Martin One-77. Since its radiator grille was also a continuation of the lattice model Aston Martin DB7 Zagato. But back in 2001 when designing the model Vanquish designers offer to take such a decision. But if at that time management response was strongly negative, similar progress has been recognized not appropriate style created Vanquish, now the creators of the project was allowed to experiment. However, the same reception in cars dissimilar design looks completely different. One-77 with a grating acquired solidity, a certain stiffness, which is probably due to her proportions, radius of curvature, the size of the mesh, etc. At that time, as Aston Martin DB7 Zagato acquired with such a decision airiness, lightness, a certain expression, plaque Italian exotics. Specificity of release of a model of this level can not be applied to its technology advancement, typical for the automotive industry, aimed at the massive demand. Virtually all potential customers are known in advance, and with them the need to maintain a straight friendships, motivate their innovation, as each potential buyer is very important for the prosperity of the campaign. Most likely, they had held a closed presentation, on which he had disclosed the technical details of the secret released by the car Aston Martin One-77. Presumably there is a whole lot of new One-77, whose production will begin only in late 2009, gained its future owners, to make a prepayment of 200.000 pounds for each car. Despite the crisis conditions in world markets, sverhdorogih Aston Martin One-77 on the way to mass production, which start to become prime minister in Frankfurt, scheduled for the autumn. Most likely at the Paris Auto Show created a mock intrigue Aston Martin One-77. Following the logic of events, we should expect the appearance of the final modification of the One-77 in Geneva in March this year. There, the car must appear under its final name. There are assumptions that the model will be renamed the Vanquish.