Beginning of the history of the brand Chevrolet

History of the famous brand Chevrolet started in the small town of La Chaux-de-Fond in Switzerland. In the family of a poor watchmaker, was born the seventh child - a boy. When a child turns 10 years old, the family moved to France, where he graduated from high school. After graduating from high school guy joined the car company Morse. Cars are so much interested in the guy that he decided to devote their entire life. After a while the guy (and his name was Louis Chevrolet) becomes a driver of Morse. It is these events marked the beginning of the history of the Chevrolet brand. For five years, Louis served on the not too major competitions, while in 1905 he failed to break into the Vanderbilt Cup. His courage and ability to handle the car attracted the most attention - he was noticed by quite a successful automobile maker William Durant, who has owned several companies with the sign of DM. In 1909, Chevrolet accepts an invitation from Durand and begins to speak for the team of Buick. Careers Louis began to grow by leaps and bounds. In the same year he won three major races and climbs to 11 in the Vanderbilt contest. Louis Chevrolet is one of the best racers of America. In 1911, General Motors is not having the best of times - the company was on the verge of bankruptcy. Its founder, Duran found sponsors who have agreed to invest in the development of his case. Their main condition - Durand must leave the place of the head of the company. But Durant did not want to leave his post so simple. He suggested that Louis Chevrolet to stop racing and begin manufacture of your car. Top designers have developed a new model of the DM car, and Durant has invested in its creation of a specific capital. Since November 3, 1911 the world was presented a new vehicle brands - Chevrolet, which will become the most famous brand in the world. Brand name companies appeared only in 1914. They say the famous "cross" was once part of the wallpaper hotels in Paris, attended by Durand in 1908. He retained a piece of wallpaper to America to say: "This should be a sign of a better car - it will help him move into infinity." Chevrolet emblem is still the most recognizable symbol of the company. Chevrolet has always been famous for quality, individuality and reliability. The names of the designers are inscribed in golden letters in the history of the automobile industry. The first Chevrolet, which was released in October 1911, struck by motorists. It was a four-powerful "horse". But the price of "horse" hit even more - $ 2500. Such a Ford automobile cost 5 times less, so the popularity of Chevrolet has not won. It was expensive car, but few people could afford to buy it. Durant realized that the production of expensive and luxury cars are not too profitable, and has started the development of new low-cost car. Baby models and the Royal Mail more loved by Americans - the convenience and cheapness attracted more than chic and a great price. In 1916, the company has become a truly recognized. After the release of the new Chevrolet -490 company became even more famous than the Ford. Inexpensive but very powerful machine relished consumers. The model has become as famous and beloved, that its publication lasted until 1922. A Superior, creation-based Chevrolet -490, lasted until 1927. Now, the company began to specialize in the production of inexpensive, but comfortable and fairly modern car. For example, model Chevrolet -490 had an electric starter and lights - there was no such luxury for some of the more expensive models. It is these cars Chevrolet brought worldwide fame. Duran was quite an ambitious man - he did not give up the idea that one day he can return to the DM. And it happened. After the Chevrolet was the main producer of inexpensive cars, revenues flowed into the company turbulent river. Having saved enough money, Duran just bought a controlling stake in DM and became its owner. Chevrolet became part of a vast automotive empire, and its products became a major commodity DM. Chevrolet sales grew by 1 million cars a year. In 1923 there was a new car model, which replaced a favorite with many 490. Novelty has become a favorite even faster with its predecessor. During the year the company managed to sell over 480,000 cars. In 1924, the DM starts releasing passenger vans. In 1927, Ford decided to change the car park and spent some time on design. Took advantage of this Chevrolet. Was issued more than 1 million cars Superior. For many years the company Chevrolet worked on your masterpiece and develop their potential. And it was not missed public. In the modern world, Chevrolet also is popular with drivers. In 1995, the car blazers award for being the "SUV of the Year". In 1996, the company's Chevrolet Tahoe again won the award for best SUV of the year. Chevrolet is the only company that was able to win such an award twice, and just two years. After a not very successful attempts to racing cars, Chevrolet returns to producing family gruzovichkov. In 1996, the Malibu family sedan gets another award. And in 1997 presented a new family type car. Ventura - the perfect minivan for the family, the stylish and beautiful, able to carry the whole family in the right place. Thus, a company that was designed for racing and luxury cars, has become quite a successful producer of family minivan. Recently, the company's business is not well - the competition has become tougher, and the global crisis did not contribute to the development of automotive industry. But the leaders of Chevrolet did not get frustrated and continue to develop and produce new models. Along with minivans Chevy started production of the powerful coupe, which already occupies a leading position in the Asian market.