The history of the automotive brand Lexus

History of the automotive brand Lexus was launched in August 1983 at a meeting of the Board of Directors of the Toyota Motors Corporation. Board chairman Eiji Toyoda suggested that companies with fifty-year history it is time to "challenge the best cars the world." This date may be considered the beginning of the existence of a new company to produce cars - Lexus. In those days, considered the best brands BMW, Mercedes-Benz, Jaguar. Toyoda has set a goal - to create a Japanese luxury cars, which would have combined the aristocratic luxury and technological power of sports cars. What is interesting, even the Lexus brand got its name thanks to the addition of two words: Luxure (from French - "Pleasure") and Excellence (from English - "excellence") and the Latin suffix «us». In 1985 a team from Toyota Motors, visited the U.S. to explore the North American automotive market and find the most comfortable and luxurious cars in America. To create the first Lexus, it was decided to choose a prototype car Mercedes-Benz. A group of 1400 people, which included the best designers and engineers from Japan and other countries, drafted Japan's first "luxury" car. And now, in July 1985 with a rolled off the first Lexus LS 400.Eto had a car, claiming, according to developers, the title of "Best luxury car of all time." Just then came the slogan of "Lexus": "Strive for excellence." In 1986, the car has passed a thorough test drive in Germany, Sweden and Canada. Only in early 1989 after four years of improvements Lexus LS 400 exhibited in showrooms in Los Angeles and Detroit, and the fall has begun a wide sale in the U.S.. Since then, believe the official story of the automotive brand Lexus. The car immediately turned non-Japanese. And he was just focused on the American consumer. And to design a body, is rumored to have made his hands of Italian masters. Already in February 1990 LS 400 luxury sedan was voted the best import cars in the U.S.. And the company began to gain momentum, the history of automobile brand was happening before our eyes - for some fifteen years, Lexus has become the most prestigious automobile brand in the U.S.. In 1991 he was released Lexus SC 400 (version of the Toyota Soarer) and five-seater sedan Lexus ES 300 (variant Toyota Camry). And two years later, Lexus GS 300. And on the latter, indeed, worked the Italian designer Giorgetto Giugiaro. In addition to luxurious and aesthetically beautiful cars in a series of Lexus brand also has a four-wheel drive SUV that entered the market with the code RX 300 and RX 330 (model has included all the advantages of Toyota Land Cruiser HDJ 80, the RX is equipped with a V6 engine to 3.3 liters and output 230 horsepower). Spring of 1999 went on sale the first compact model of the Lexus Is 200, and in 2000 added to the model number models Lexus IS 300 and Lexus LS 430. In the same two thousandth all previous models were slightly modified and improved. For example in the Lexus GS, Lexus LS and Lexus LX is now installed brake distribution BASS (Brake Assist Safety System). Now the company has a Lexus is the largest North American branch of the Toyota Motors Corporation, specializing in the production of high-class cars for the U.S. car market. Since its inception in the sale of the first model in 1989 and to date the company's specialists constantly working on the refinement and style machines, while not forgetting the technical superiority over competitive models and the use of innovative ideas. In 2004, under the Lexus brand has sold more than 287,000 cars. And in 2005 the company finally established delivery Lexus to his native Japan.